ASOS Africa – sun soaked Serengeti for spring

By Kate | Women
Posted Apr 30, 2012

ASOS Africa’s new collection of sporty dresses, pants, tops and jackets in acid-bright zebra, giraffe and rhino prints, mixed with traditional Kenyan patterns will be perfect for the upcoming season – and is available today! S/S12 sees the ASOS Africa collection look to traditional East African fabrics, including Kitenge and Kanga prints and hand-woven Kikoy, reworking them with a modern sporty aesthetic in a punchy acid color palette.

Produced in collaboration with SOKO Kenya, the collection supports underprivileged communities by allowing them to establish sustainable businesses through local craftsmanship.

SOKO Kenya is a clothing production workshop for the export market that aims to create sustainable, fair employment and offer training and skills to some of Kenya’s poorest people; proving that sustainable production can happen in Africa. The best bit? Every piece in the collection is under $100.

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