About Emma
Emma Bigg writes about the best of ethical fashion from Britain and across the globe, and provides guides of how to work the hottest trends, whatever your style, budget and tastes. You can catch her picks of the best, musings and commentary on her blog: The Final Cut.

Emma's Posts

  • London Calling: AW13 Trends from LFW

    By Emma | Women

    No longer content with being the little brother (or sister, we're all about equal rights here) of the fashion week season, London has, thanks to the investment and support of the British Fashion Council as well as the committment of exciting designer...


  • Treat Yourself This Valentine's

    By Emma | Women

    As you know, here at Magnifeco we like to buck the trend and do things a little bit differently, and Valentine's Day is no exception. While hearts, pink, chocolate, smooches and more pink are lovely and synonymous with the day of 'lurrrve,' why shoul...


  • Talented Totes- printed totes, ethically made

    By Emma | Women

    Bags are arguably the staple of women's wardrobes all over the world, if we are honest with ourselves, we regularly construct an outfit around the bag rather than the other way round. They are more than just accessories and they hold...


  • Ecoluxe Fashion Focus: Hatastic!

    By Emma | Women

    Millinery is an art form, something that adds that little extra pizzazz to an outfit or event. From weddings and formal wear to a quirky finish, the ability to transform a look by combining imagination and expert skill is something that is in constan...


  • EcoLuxe Fashion Focus: Selina Cheong

    By Emma | Women

    As the fashion world descended on London early this week for the exciting reveal of what to look out for in designers' Spring/Summer 2013 collections, the ethically-minded were heading for Ecoluxe London. A magnificent showcase of ethical fashion...


  • Friday is guy day: a timeless transition

    By Emma | Men

    As the seasons begin to change, we in turn start to think about updating our wardobes to suit the approaching trends and weather. In our second installment of posts on making the effortless ethical transition from summer to fall, Magnifeco explor...