Shana Levy McCracken's Posts
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Utterly Adorable Clothes by Eco Kids’ Brand
By Shana Levy McCracken | Kids
Hearing Angela Chou talk about her sustainable kids clothing company Utterly is a little like watching a TV journalist report live from a hurricane zone. It’s the kind of situation many entrepreneurs experience when they’ve struck upon a great id...
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Designer Spotlight: Daniel Silverstein
By Shana Levy McCracken | Men
It was election day in the U.S., and Daniel Silverstein and I were both happy to have something to distract us from the news. Instead we were talking about our favorite subject: Zero Waste Fashion. Daniel’s natural charm is enhanced by the fact tha...
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Atelier & Repairs Writes New Stories for Old Clothes
By Shana Levy McCracken | Men
Los Angeles/London-based Atelier & Repairs is an emerging business and disruptive force in the fashion industry, aiming to slow down the rate of production and of waste. I recently sat down with company founder and industry veteran Maurizio Donad...
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Breaking Down the Biodegradability Myth in Fashion
By Shana Levy McCracken | News
Biodegradability comes up a lot when we talk about sustainable fashion. The prevailing belief seems to be that if a fabric is made with natural fibers, it is 'biodegradable' and, if it’s biodegradable, then it must be sustainable. But there are a f...
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Fashion Beginning to Mend Its Ways
By Shana Levy McCracken | News
When it comes to fashion and appearance, visibly repaired or mended pieces stand out. What was once a sign of frugality; that well-worn, loved-to-death look, is now on-trend. What makes sense and warms the heart of every ethical or self-styled sustai...