Beautiful Soul – pre-order AW12
In what is quickly becoming a funding-trend for small business; crowd sourcing pre-orders to fund development and manufacturing (think last week’s Pebble Smart Watch; which pre-sold 50,000 units and raised $7 million), some eco-fashion designers are using the concept to generate the capital required for a sustainable/ethical collection. British designer Nicola Woods is inviting customers to fund her upcoming AW12 collection ‘Olivia Rose’ for her Beautiful Soul label. Fashionistas who jump on board will not only get a gorgeous piece from the collection, but at a 33% discount off the retail price.
The sale is being held via Facebook – where you can see all the dresses, fabric swatches and prices and then orders are emailed. Orders must be placed by 10th May 2012 to receive 33% discount from the retail price. Orders placed will be produced by 31st July 2012.
Beautiful Soul is committed to a conscious approach to fabric sourcing and environmental impact and is committed to local, UK-based production. Beautiful Soul’s attention to detail and standards of quality are superior with a strong emphasis placed on product longevity. Adhering to these principles, Beautiful Soul employs the most exquisite fabrics and works with an ever-expanding library, incorporating unique signature prints, British wool, British lace and sustainable organic fabric, giving customers an alternative, more ethical choice that does not compromise luxury. Material remnants feature as fastenings and embellishments, adhering to the policy of zero-waste whereby every last thread of fabric is used in the creative process.