Bespokery.co: Brooklyn start-up disrupts bespoke tradition
It is often said that as fixated as fashion is on change, the industry just hasn’t seen as many disruptors or innovators as other sectors. But 2016 might be the year that changes. Last week marked the launch of a new Brooklyn-based start-up that is disrupting bespoke fashion and creating more intimate relationships between consumers and their clothing. Bespokery, where DIY meets high fashion, offers small collections designed by known or emerging designers sold in one of two options: “Buy the Kit” or “Make it for Me.”
If you are 1 of the 39 million Americans who own a sewing machine, ‘the KIT’ is customised to your size and ready for you to sew your own piece (you just need scissors and a sewing machine). If, however, you are one of the 7 out of 10 Americans who can’t even sew on a button then you can choose “Make it for Me” and have it made by one of the site’s many sewists –the site is opting to forgo terms like “seamstress’ and ‘sewer’ for a more modern take (thank you!).
Designers curate and create lines for Bespokery then pair them with heirloom fabrics and finishes. Bespokery curates artisanal, ecologically sound fabrics, enabling access to great fabric for artisans who don’t have the buying power to access the finest wares. This attention to sustainability is driven by fashion director (and first designer featured the platform) Moriah Carlson, formerly of Feral Childe. When asked if the platform has guidelines in place around textiles, she explains
Yes, when we invite designers to participate on Bespokery.co, they will either already have sustainable or eco-friendly fabric sources of their own, or we will suggest sources we have a relationship with and that fulfill our criteria. We want the fabrics to be both quality textiles and as environmentally low-impact as possible. We are putting the fabric descriptions alongside each garment to give Bespokery customers as much information about their bespoke garment as possible.
Former Ferale Childe fans will be thrilled that Moriah’s designs, including a new custom textile (the Lorie print, inspired by her summer visit to Australia) are available again and at a fraction of the cost (early shoppers will also benefit from special launch pricing).
When asked what appeals to her about the platform, as a designer, Moriah shares
I think Bespokery sets the stage for designers to connect with their fans and supporters in a more participatory way. As a designer, when you offer your design as a KIT, you’re inviting folks to interact with your garment more intimately, to understand your clothing from the inside out. This platform gives me a way to build a closer relationship with the customer through the making process, through the care taken in each step and opens a window onto the logic behind the design itself. In a bigger way, when you offer the KIT, you’re offering a way for people to connect to and participate in the tradition of garment construction and bring that legacy forward.
A platform that breaks away from the traditional fashion cycle, allows designers to showcase their designs without production or carrying inventory and reduces waste is a disruption in the right direction! Check out the Paradise : : Lost collection by Moriah Carlson at Bespokery.co.
Image credits: Sophia Lenox for Photo, GammaFolk for jewelry, and Emily Theobald for styling