Canada calls ‘National Sweater Day’

By Kate | Women
Posted Feb 9, 2012

With stats like ‘50% percent of commercial energy use in Canada is allocated to space heating’, the WWF has teamed up with one of the larger grocery chains to remind Canadians to put on a sweater, and turn down the heat, calling today National Sweater Day. According to the WWF, not only is Canada one of the most vulnerable countries for climate change, but as a nation it is one of the highest consumers of energy. The campaign strives to get Canadians (but it could work for all of us, really) to “turn down the heat, and turn up your sweater.” So, getting in the spirit, we’ve found a selection of magnifeco sweaters (all on sale!):

This warm and cosy diamond knit cardigan in a mohair mix has bobbles hand-knitted in a diamond pattern, complete with chunky wooden buttons. From Lowie, who’s philosophy is to produce beautiful clothing people want to wear as ethically as possible without jeopardising design. Was £148.00, now £74.00.

Mohair Mini-Wrap cardigan made from soft mohair and with adjustable front ties to get a fitted loook. Hand knit in Nepal. Was £59.00, now £29.00. Buy from bibico, the ethical clothing brand whose clothes are made from quality natural materials and produced in fair trade cooperatives.

This Sofia Jac Wool Sweater is a stylish, oversized sweater with fitted sleeves, slouchy through body and fitted at hip. In ruby, 100% Merino wool. Was $139.00CAD, now $69.50CAD. Buy from Not Just Pretty, where everything they sell is made from either organic fibres or recycled materials.

Or prefer a simple black, get Patagonia’s Happenstance Pullover, long and lean and has a cozy tall collar. 95% organic cotton/5% spandex. Was $79.00, now $55.30 USD.

In order to help spread the word, the campaign also features hilarious videos of grannies making the call to convince youngsters to wear a sweater. This is my favourite: Ruth does her best to convince her granddaughter to put on her sweater “stop being so ordinary and wear the sweater!”

Video:

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