Designer Spotlight: Beautiful Soul by Nicola Woods
Beautiful Soul is a luxury women’s wear label whose collections are made using sustainable fabrics including silk, organic cotton and British lace. The brand’s ethos includes supporting the regeneration of UK manufacturing and textile production and is proud to sport the ‘made in England’ stamp as collections are made entirely in England. We caught up with designer Nicola Woods and ask her some of our favourite questions:
What matters to you most as a fashion designer?
Making a connection with my clients and making them feel beautiful, whilst offering transparency throughout Beautiful Soul’s supply chain.
How would you describe your line?
Beautiful Soul London is the brand’s ready-to-wear collection, launched in March 2011. The collection is renowned for its unique, vibrant, signature prints which are created each season in-house in London; the inspiration for the prints are found in vintage kimono fabrics with an added twist of English charm.
A mixture of classic and contemporary shapes are brought to life through the exclusive prints and detailing, including day-to-evening dresses, heritage-style trench coats and blazers, versatile separates and accessories, offering the Beautiful Soul London woman a choice of stylish, feminine and flattering pieces to suit her mood of the moment.
What does eco-fashion mean to you?
Treating the planet with respect and minimizing the impact throughout Beautiful Soul’s business structure and supply chain.
And – why was it important for you to include eco-fashion element into your line?
As a designer, I feel that it is my responsibility. It is common sense.
What are your favorite fabrics to work with and why?
I love most fabrics. Each offer a new challenge and add to the creative process.
You became so well known for your kimono upcycling, and have now switched to using British fabrics. Is that an evolution of the brand, a departure? Why?
The Kimono Collection is still available and customers are invited to choose their own vintage kimono in the Beautiful Soul studio and then be part of the journey of transforming and upcycling it into an expertly tailored, one-of-a-kind garment.
We launched a ready-to-wear collection (Beautiful Soul London) in March 2011 to meet the demand commercially. The collection is renowned for its unique, vibrant, signature prints and I take inspiration from my favourite vintage kimono fabrics and add a twist of English charm.
You seem to have a fan in Livia Firth – how did that develop?
I met Livia a couple of years ago whilst I was exhibiting the Kimono Collection at London Fashion Week and we have stayed in touch ever since. Livia is a breath of fresh air and her positivity compliments the brand.
I was so excited when Livia wore our Sora Dress to the 2012 Observer Ethical Awards and the Emi Dress to Milan Fashion Week. She continues to be a great support to the brand and is a pleasure to dress.
Tell us about your recent client (Kristin Davis) and how your dress came to appear (so beautifully) on the Today show?
I arrived home late from the studio one evening and received a Tweet (from Kristin Davis) notifying me that she loved her dress! I literally had to pinch myself.
Kristin was introduced to Beautiful Soul London via one of our stockists : a selection made by Livia Firth (Ego Age) for Yoox.Com. It was a complete (yet pleasant) surprise.
What is in the future for the brand?
We have just launched our e-commerce website bringing a selection of dresses from Beautiful Soul London’s Olivia Rose Collection (as featured in our Olivia Rose – Jubilee film) . We have also secured a number of new stockists in the UK and internationally, which is very exciting.