Eco-fashion evolves – Estethica recap
Eco fashion had a reputation for being worthy albeit a bit dull. But with the backing of heavyweight designers, including the former head of Hugo Boss Bruno Pieters, all that has changed.
Livia Firth, glamorous eco-conscious wife of actor Colin Firth, may have hit the headlines this week with her Green Cut initiative – nine famous designers including Tom Ford creating sustainable outfits inspired by film – but the permanent green heart of London Fashion Week was already beating strongly in its swish headquarters at Somerset House.
Estethica is an exhibition of designers who have decided to work in a sustainable way, whether by trading fairly, using organic fibres or recycling. If you think that means rails of crafty patchwork tops, think again. Sustainable fashion has grown up and Estethica, set up in 2006 with designer Orsola de Castro at its helm, is partly responsible for this.
‘Estethica was the real birth of the eco fashion movement,’ says de Castro, a tiny Italian powerhouse. ‘Our brief was to dismantle the stigma, to render eco fashion very much the future but to focus on it being design-led.’ Continue reading via Eco fashion is no longer dull with the backing of heavyweight designers | Metro.co.uk.