Eco Lingerie Collection Fuses Style and Ethics

By Kate | Women
Posted Nov 20, 2012

The Autumn/Winter collection of French eco lingerie brand Do You by g=9.8 is now available at eco-retailer By Nature. This new collection has been designed with matching pieces that can be mixed to create different looks depending on mood and occasion. A true fusion of lace, figure-defining styles and softness blending seduction and ecology. A collection designed  so women can assume their feminity with style and ethics. Do You by g=9.8 is a brand based on strong ethics; in an effort to minimise environmental impact and benefit local economy the fabric is made and dyed in France.

They use a fabric made from wood! Pine trimmings to be exact, transformed (or upcycled) into a super soft textile via an enzyme eco treatment.

As soft as silk with the feel of cashmere and the coolness of linen g=9.8′s fibre has amazing properties as it regulates temperature so that you are never too hot or too cold and it won’t lose its shape. It is also biodegradable and anti bacterial. It washes well and dries very quickly.

This Autumn/ Winter Collection is a mix of lace (sexy shapes and curves alongside variations of black and a touch of white), figure-defining styles (push up and padded bras layered with delicate French Calais Lace) and softness (which has always been at the heart of Do You by g=9.8 through the use of upcycled pine fabric as their main material).

Prices range from £11.95 to £49.95 and include panties, bras, corset and nightwear.

About By Nature: Green Living in Style … no compromise. 

By Nature is an online retailer specialising in organic and ethical products. The store offers a wide selection of products such as eco fashion, bath and bed products, gardening, dining, children etc. By Nature is more than just a shop – it’s about aspiring to a certain way of life: a lifestyle that combines a desire for style and quality with care for the environment and respect for people; a lifestyle that doesn’t see this as a compromise; an “ethical lifestyle.” Providing a wealth of information on everyday issues such as shopping, travel, investment and reducing chemicals at home, By Nature is dedicated to help consumers make to right choices for a more sustainable world.

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