EcoChic Design Award – more than a contest
EcoChic Design Award is more than fashion design contest; it is a concept educating emerging designers about reducing textile waste, raising awareness about issues and solutions for fashion industry and providing career-changing prizes for the winners. Now in its fourth cycle, the EcoChic Design Award 2013 is expanding to search for creative design talent in Hong Kong, Mainland China, Taiwan, Singapore, UK, France, Belgium and Germany. Following nine months of education, design and judging, eight finalists will present their sustainable collections at Hong Kong Fashion Week in January 2014, for their chance to win career-changing prizes that will further ignite positive change in the industry.
Christina Dean, founder and CEO of NGO Redress is passionate about reducing waste in fashion industry. 15% of textile does not make it to the garment and since China is the biggest producer of fashion globally, Dean’s focus on Chinese industrial waste and education of Chinese designers makes perfect sense. For the first time this year the contest has been launched also in Europe. Christina Dean believes that Asian designers have a lot to share with Europe as the they feel the urgency of recycling industrial waste.
During the 9 months of the competition, Redress provides lectures and education on-line materials for emerging designers . The students are taught techniques to reduce waste and create their models in one of these concepts:
- Zero-Waste – eliminating of textile waste through pattern shape and placement
- Up-Cycling – recycling material into a product of higher quality
- Reconstruction – The process of making new clothes from second-hand clothes
Since the beginning, Redress has lectured to 1,000 emerging designer in Mainland China in past years. Since designers are thought to influence approximately 80-90 percent of the environmental and economical impact of a product through their choices, focus on educating this particular audience can make a significant change in future production trends.
The event in Shanghai was hosted by Esprit who is one of the main partners of EcoChic Design Award. Esprit has been involved in sustainable fashion since 1992 when Linda Grose introduced her Ecollection and nowadays provides contracts to the winners of EcoChic design. The collection of last-year winner Gong Jia Qi has just arrived in the shops.
For more information about the contest and conditions to participate please watch this video