From Somewhere – with Speedo
This is one of my favourite upcycling stories of the year. Following the decision of FINA (Federation Internationale de Natation), swimming’s governing body, to change the rules regarding swimsuit design and prohibit the use of full-body suits from January 2010, the world’s leading swimwear brand Speedo was left with a surplus of the record breaking Speedo LZR Racer suit. Rather than sending the stock to landfill, SPEEDO and award-winning British eco-fashion designers From Somewhere have teamed up to create an eco-couture collection of innovative up-cycled dresses. FROM SOMEWHERE with SPEEDO have succeeded in designing and creating a new fashion mantra by transforming swimsuits into evening gowns. This “Statement” dress is mini-dress with plissé sleeves, ruff collar and side pleats starting at the waistband. £ 800.00.
The capsule collection, launched in honor of Earth Day exclusively online at yoox.com and the eco-friendly initiative YOOXYGEN, features retro 50s styling with a playful modern twist, combining practical swimwear with high-end fashion trends to create a look that’s equally at home, on the beach or at a party. This “Barbie” dress is a long sleeveless flared dress with V neck. £ 900.00.
As the exclusive online retailer of FROM SOMEWHERE with SPEEDO, yoox.com is excited announce that all proceeds from the sale of these exclusive styles will be donated to Green Cross International. YOOXYGEN is pleased to announce its continued partnership with Green Cross International (GCI) in support of its project “Smart Water for Green Schools.” Part of the environmental non-governmental organization (NGO), “Smart Water for Green Schools” seeks to provide safe drinking water for children by establishing rainwater harvesting systems, ecological sanitation facilities and environmental awareness in schools situated in trans-boundary river basins. This “ID” Dress, £ 400.00.