IOU Project – great style, great story

By Kate | Men
Posted May 19, 2012

The IOU Project prides itself on being one of the first labels to give eco-fashionistas a peek behind the label and share the entire design and production story with the buyer.IOU Project produces unique, handmade apparel based on fabrics handwoven in India. Because each textile is unique, IOU Project can trace the production process from finished goods right back to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the the e-commerce social network which the IOU Project has built as a meeting place for a community that shares their core brand values of authenticity, transparency, uniqueness.

The IOU Project is demonstrating, through transparency and consumer engagement, the next evolution of slow fashion; making the buyers partners in sustainable fashion. Founder and Creative Director of the IOU Project, Kavita Parmar plans to expand this business model through collaborations and partnerships, and conscious consumers are all invited to join the mission. (yes, they have a women’s line too!)

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