Kuyichi – Organic Denim since 2001
In 2000 the founders of Kuyichi, NGO Solidaridad, were looking to introduce organic cotton in to the clothing and fashion industries. Following their experience with the development of fair trade organic coffee and fruit in Latin America, they had discovered that the cotton industry was causing pollution that also resulted in poverty among indigenous Amerindians and factory workers. Solidaridad decided to make a change.
First, Kuyichi tried to convince the major players in the denim industry to use more organic cotton, and to improve the working and living conditions of its staff in developing countries. At the time not one of the brands showed an interest in change and as a result Solidaridad decided to start its own fashion brand in response. In 2001 Kuyichi was born. Kuyichi continues to innovate and is exploring and developing new sustainable production processes and materials, including recycled polyester, Tencel®, spare denim and hemp. We featured some of Kuyichi’s ethical men’s pieces on Friday and today show you what they have in stock for women.
The Amywinner Straight Women’s Trousers, are made with 98% Organic Cotton, 2% Elastane, £110.00. And this Shana Single Breasted Women’s Jacket
was £129.80, now £41.08. Buy from the Kuyichi Amazon shop, ships everywhere and FREE in the UK.
#fairtuesday - Fair Tuesday (hashtag #FairTuesday) is a fair trade initiative created in response to Black Friday and Cyber Monday. The goal of #FairTuesday is to inspire conscious consumerism and show how an everyday purchase can change lives in a whole community.