A Peek Inside: LOVE GOODLY, the Vegan Subscription Box

By Staff | Beauty
Posted Aug 15, 2016

Just in time to commemorate their one year anniversary, the LA-based LOVE GOODLY team sent Magnifeco their August/September Anniversary Box, being released today.

Who doesn’t love a surprise? Receiving a gift from a friend or loved one and those precious moments while you open it, when your mind is racing to guess what could possibly be inside? Apparently enough of us to make subscription boxes a thriving business. Late last year, Liz Cadman, the founder of My Subscription Addiction, a review site for subscription boxes told CBS News, ”There are over 1,500 boxes that we have listed on our site. There’s really something for everyone.”

And while Birchbox might have created the ’beauty box’ craze, there are now plenty of subscription box services to choose from, including beauty boxes specifically for vegans. Vegans, committed to a cruelty-free lifestyle, do not eat any animals products nor do they want to wear or use products that might have animals products in them (cochineal, an insect used to create deep red for things like lipsticks, comes to mind). Neither do they want beauty products that are tested on animals. So vegan boxes meet a perfect niche: by verifying that everything inside is animal and cruelty-free.

Serial entrepreneurs, Justine Lassoff and Katie Bogue Miller, both moms and heads of their household, created LOVE GOODLY from a desire to use products that are safe for themselves and their families (and the planet) at a reasonable price. The brand’s tagline is ‘LOVE GOODLY helps women interested in a healthier lifestyle discover the best nontoxic and cruelty free personal care and wellness products through subscription boxes’ and unlike some other beauty box services, LOVE GOODLY prides themselves on providing full-size, premium vegan products.

This month’s Anniversary Box contains two LOVE GOODLY exclusives:  a minty, organic collaboration with Hurraw! Lip Balm directly benefiting Farm Sanctuary and a custom rose gold anniversary necklace (featuring the LOVE GOODLY heart) by Durrah Jewellery. Other curated picks from the founders Katie and Justine include a Little Barn Apothecary Charcoal + Aloe Cleanser, an Orglamix Essential Oil Roller-Ball and more.

The Anniversary Box is valued at $87 (retail price) and available for $29.95, while supplies last. You can buy just one box or treat yourself to a six-month subscription (three boxes) or a 12-month subscription that includes six boxes (one every other month) for $168. Or, because LOVE GOODLY have a companion e-commerce site, for those who want to pick their own vegan treats, vegan products can be purchased through the site. And, did we mention, LOVE GOODLY have partnered with Farm Sanctuary and Cure Cervical Cancer so 5% from every purchase go to them.

disclaimer: product was provided free of charge, but words and sentiments belong to Magnifeco.com


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