M.Patmos and CERCLE, a New Crowdfunding Platform
Meet CERCLE, a new niche-market crowd-funding platform for the Fashion World. Created by partners in life and business, Ayala Meromi Keinan and Uri Keinan, with the idea to enable designers fund their collections, while strengthening the relationship between them and their customers. Launched in July 2016, CERCLE came to life when Uri – Former CEO of Keinan-Sheffy, an industrial engineer with 15 years of experience as an owner and manager in the high-tech, consulting and service industries, and Ayla – fashion designer, owner of GUSTA (with sales of more than 3M NIS/ year) and also an Alumni of the Google campus female entrepreneur program, wanted to create a platform to foster collaboration between those who design and those who love design.
Enter Marcia Patmos, always at the forefront of innovation and new platforms, is using CERCLE to crowdfund for her M.Patmos Pre-Spring 17 collection. The way it works: designers share the vision of their upcoming collections, and you are given the opportunity to collaborate by funding the collection up to a certain amount. In exchange for your contribution, you receive credit towards a purchase from the designer’s next collection worth more than the amount you contributed. The designer uses the money raised to produce the collection. Once the collection is launched you are able to redeem your credit.
When it comes to this collection, M.Patmos is offering double value: invest $200, $500 0r $1000 and receive $400, $1000, $2000 credit. The Pre-Spring 17 collection was inspired by different texture techniques and crafts, from hand crochet bags with hand knotting to hand knit chainette cotton and metallic sweaters. There is a fine balance of minimal elegance and novelty charm, with tonal nudes and ivories to defined blacks and charcoals. We explored metallic elements with crystals, gold yarn, and hand embroidered silk. Each piece is designed with love and attention down to every last detail, resulting in truly unique garments.
We love this purposeful way to connect (and support) designers you love. Want to learn more, or contribute, click here.