NatureVsFuture® – organic futurism
The birth of NatureVsFuture® was in the spring of 2002 by Brooklyn born Nina Valenti. Launched 6 years after graduating Parsons & designing streetwear, Valenti needed to create her own line that would expose her unique aesthetic. The name was inspired by the designer’s belief that there is a constant struggle between nature and future, a pressure between organic forces and technological ones. We love NatureVsFuture® because it designs with the body as the palette and the lines and shape are always unique and always eco-friendly! Left: This Trench Look Jacket, is made from 100% Organic cotton twill (not waterproof) and lined with an organic cotton & hemp jacquard. Originally $448 now on sale for $398! Middle: This Indigo Dress is made from hemp/organic cotton and lined with an organic cotton & hemp jacquard. Originally $278 now on sale for $198! Right: This Angled placket strap dress is a spring/summer super fun light weight dress. Wear with the one strap or add with the detachable adjustable bra-like straps.100% organic cotton batiste (super light weight , double layered). Originally $298 now on sale for $198!
This gorgeous video was made for NatureVsFuture® by Water and Power : Department of Film
NatureVsFuture® SS11 can be seen at the NOW Showcase, a forum of the newest in progressive, conscious-minded, independent, locally produced fashion design. The NOW Showcase runs daily from 10 am-630 pm September 20th – 22nd, 651 West 27th Street. NYC. Magnifeco is not just a fan of NOW Showcase, we are a proud sponsor