Pants to Poverty – change the world with your underwear

By Kate | Men
Posted Feb 2, 2013

‘While poverty persists there is no true freedom,’ Nelson Mandela told a crowd of 20,000 people gathered in Trafalgar Square, 8 years ago this weekend at the kick off the ‘Make Poverty History’ campaign.

Those words resonated with Ben Ramsden and led to his creation of Pants to Poverty, an ethical underwear brand that makes stylish and organic underwear with ‘joy and goodness in every stitch’. Their ‘pants’ a.k.a. underwear (and also hoodies and pajamas) now sell in over 20 countries around the world and support over 5000 farmers in India.

Buying your briefs from Pants to Poverty supports the work of Chetna Organic, who began its work with 240 farmers in India in 2004 to bring control back to the farmers to enable them to have sustainable livelihoods. Today Chetna’s work covers everything from entrepreneurship, education, organisational development, natural resource management and seed security creating sustainable livelihoods for over 15,000 farmers across 1,000 villages coordinated into 13 cooperatives in the three states of Andhra Pradesh, Maharashtra and Odisha.

Pants to Poverty support this in the following ways:

1. Buying cotton directly from the villages.

2. Supporting and funding farmer owned seed development work and establishment of seed banks.

3. Funding the educational materials in the local schools

4. Funding the establishment of internet connections between the local schools and teacher mentors in the UK.

5. Assisting with linking Chetna and their farmers up with buyers.

Pants to Poverty are a brand dedicated to maximising the social, environmental and financial profit for all of their stakeholders from cotton to bottom. Magnifeco!


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