PARTIMI opens new online shop
part.ti – the conceptual starting point of a design, par.ti.mi – founded to create striking, uncontrived designs with an inherent environmental edge.
“I want PARTIMI to be part of a fashion industry that discards ‘throwaway society’, applauds timeless design and harnesses the strength of designers who have challenged the way we approach clothes and fabrics,” states PARTIMI founder Eleanor Dorrien-Smith. A graduate of Central Saint Martins’ Fashion & Print, Dorrien-Smith worked for Mary Katrantzou, Tata Naka, John Galliano and Eley Kishimoto before launching her London based label in 2009.
Conceived as a capsule collection for Anthropologie’s stores in America and online, PARTIMI was met with such acclaim that Dorrien-Smith went on to present her first ready-to-wear PARTIMI collection during London Fashion Week in September 2010.
Dorrien-Smith’s sensibility to nature has kept design and sustainability running side by side in PARTIMI. As well as being a prize winner at the Fashioning the Future Awards, Dorrien-Smith has spoken alongside notable figures at Central Saint Martins’ sustainability seminar, and whilst continuing her role in this capacity Dorrien-Smith’s singular design aesthetic remains; pure, energetic and uncluttered.
The AW12 collection is inspired by the exposed coastal landscape of the designer’s family home. Photographs taken by the designer of rocky heath land, weathered perennials and churning seas are transposed onto delicate silks. The result is a collection of dresses, skirts and accessories that are elegant, effortless and evoke your inner tomboy. The pieces are made from locally and ethically produced organic textiles with digital print.
PARTIMI has just opened what Dorrien-Smith is calling the ‘studio shop.’ A segment of the PARTIMI.com website, the studio shop gives consumers a chance to purchase one-off and limited-edition pieces directly from the designer. The brands can also be found at London boutiques 69b Broadway Market, Rous Iland Dover Street and online at YoungBritishDesigners.com and Hong Kong online boutique A Boy Named Sue.