Piccalilly; modern, fairtrade, organic clothes
Piccalilly launched in 2006, when shortly after the birth of her second daughter Hannah Evans was made redundant. The market for organic clothes was in its infancy and the lack of colour, design and desirability in the organic baby wear market seemed to be a gap that needed filling. With a background working for a BAFTS (British Association of Fair Trade Shops) recognised Import Company, Evans wanted to produce a new generation of ethically produced children’s clothes that were eco friendly, modern in design, upmarket and appealing to a new generation of socially responsible parents and grandparents.
When a contact told her of an innovative project in Kolkata, Evans jumped on a plane to meet Rajat, who was pioneering an organic cotton project in India. Evans was thrilled to discover that by teaming Fairtrade certified organic cotton with low impact environmentally friendly dyes she could create a new generation of ethical clothes that not only had major benefits for the farmers and factory workers but could offer an end product that is much kinder on newborn baby skin.
The range, which includes swaddling cloths, rompers and playsuits for baby and clothes for kids, is all GOTS certified and made ethically in Britain.