‘Red Carpet Green Dress’ goes gold for Oscar

By Staff | Women
Posted Feb 24, 2013

The ‘Red Carpet Green Dress’ initiative has collaborated with Greenpeace International at this year’s Oscars to deliver the dress that will be worn by Naomie Harris, the latest Bond Girl, and designed by Michael Badger under the guidance of Dame Vivienne Westwood. Harris is best known for starring in “Skyfall,” “Pirates of the Carribbean” and “28 Days Later.”

Red Carpet Green Dress is an international dress design contest started by Suzy Amis Cameron, environmental advocate and wife of Director James Cameron. The contest sets designers across the world with the challenge of creating an Oscar worthy dress made to the highest environmental standards. Cameron developed “Red Carpet Green Dress” to stimulate sustainable design, global green education, and raise funds for the non-profit MUSE School CA and MUSE Global, which she founded with her sister, Rebecca Amis. Greenpeace provided advice to the design team on this project and joins together with the team at Red Carpet Green Dress in a belief that beautiful fashion needn’t cost the earth.

Tommy Crawford, from Greenpeace International’s Detox Campaign, said: “The dress created for this year’s ‘Red Carpet Green Dress’ contest goes to show that even the most intricate design, subject to the highest levels of scrutiny, can be as sustainable as it is beautiful. Around the world, more and more people are demanding fashion with a story that they can be proud of. Fashionistas, activists and concerned consumers are uniting behind a belief that the clothes we wear shouldn’t cost the earth, meaning now is the moment for big brands and suppliers to ensure that from the catwalk to the high street we all have access to toxic-free, beautiful fashion.”

The L.A. Times reports that the gown, made from certified organic silk crepe de chine and using recycled zippers, was hand-embroidered by the Royal School of Needlework with vintage glass beads and chocolate candy wrappers. The color is thanks to a dying process that used goldenrod and chamomile, the byproducts of which, since they contained no chemical pollutants, went straight to the compost heap. Badger’s design was inspired by volcanoes and the appearance of flowing lava.


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