Your Head-to-Toe Guide to Ethical Fashion and Nontoxic Beauty

New Society Publishers, 2015: In the wake of the Rana Plaza factory collapse in Bangladesh—the worst garment industry accident in recorded history—the phrase “fashion disaster” acquired a new and much more sinister meaning. Commentators suggested that the tragedy was completely predictable in a sector with a shocking track record of rampant environmental damage, use of toxic chemicals, and chronic human rights abuse.

Now the industry is undergoing a shift, and many of us are questioning our buying habits. The rise of socially and environmentally responsible retailers like Patagonia and The Body Shop has led to dramatic changes in the eco and ethical fashion landscape. Magnifeco is the Fast Food Nation of the fashion world—your guide to making a difference too. In this guide, author Kate Black:

  • Examines non-toxic beauty and ethical fashion
  • Recommends a multitude of ways for consumers to make better decisions
  • Introduces the brands and designers leading the way along this socially responsible path

With this complete head-to-toe guide covering everything from hair and beauty products to shoes and footwear, you can feel better about everything you put on your body and be—magnifeco!

Buy from:


Kate Black’s Magnifeco is a wonderful and relevant book that we need to reference whenever we go shopping! Full of information on complex issues, Magnifeco identifies the problems in beauty and fashion products with clarity and a sense of purpose. Most importantly, Kate provides hope and real-life solutions that we can all act upon. Magnifeco helps us (fashionistas and shoppers alike!) make better choices in our shopping decisions and discover brands that are doing it better A phenomenal resource for our #buybetter toolbox.
— Amber Valletta, fashion icon, actress, and founder, Master & Muse
A powerful case for change combined with a much-needed guide to buying into the kind of future we simply must create. In Magnifeco,  Kate offers a useful guide to anyone interested in aligning their values to choices we make every day. A stirring invitation to a life beyond mindless consumption and the enormous potential we each hold for good.  
— Andrew Morgan, director, The True Cost
Finally, a book that cuts through the noise and shows us exactly how to shop ethically and sustainably, from our hair and makeup down to the shoes on our feet.
— Elizabeth L. Cline, author, Overdressed: The Shockingly High Cost of Cheap Fashion 
Want to be an environmentalist but look hip and fashionable while you’re marching? Kate Black’s Magnifeco is the most comprehensive buyer’s guide I have seen yet.
Colin Beavan, author, No Impact Man
In today’s world, where we cannot always be guaranteed transparency when it comes to the products we are buying and brands we support, this book is a thoroughly researched and refreshing resource. It is all you need to know when it comes to protecting yourself, the planet, and your unique sense of style!
— Anna Griffin, publisher and editor-in-chief, Coco Eco magazine
The Magnifeco blog has been a consistent and reliable point of reference for the sustainable fashion community, and Kate Black is a compulsive sharer of information, a curator of thoughts, unafraid to throw anything into the mix. She has been conducting articulate and relevant conversations on the topic of ethics and sustainability in the fashion industry, and this book is a powerful condensation of her experience and observations. The definitive guide on how and why we should shop more responsibly, this book will make the journey to alternative buying both more compelling and more relevant. 
— Orsola de Castro, co-founder, Fashion Revolution Day

Vogue Italia: The Beauty Conscious
Le Devoir: Réveiller la fibre éthique en mode québécoise
The Guardian: Well dressed: vital companion to ethical shopping
NOW Magazine: A Q&A with Kate Black, America’s Ethical Fashion Expert
Exposed Zippers: Interview: Kate Black
Fashion School Daily: Kate Black: Big Business, Big Impact

Radio and Podcasts:

Jefferson Public Radio: Fashion That Fits Your….Ethics
Woodstock Writers Radio: Interview with Kate Black
Viewpoints: Buying Ethically and Sustainably for the Holidays
WAMC Public Radio: Magnifeco
American Fashion Podcast: Nothing To Wear But Fear Itself