Studio Jux – where Nepali tailors are rock stars
Jitske Lundgren and Carlien Helmink founded their eco design apparel label, Studio Jux in 2006. Created with the intention that clothing be manufactured based on fair labour principles Lundgren, the designer, moved to Nepal to guarantee the eight labour standards of the Fair Wear Foundation. Eventually, Studio Jux bought a factory there.
Earlier this year, Studio JUX won the prestigious Green Fashion Competition during Amsterdam Fashion Week with items from their AW12 collection (see above). Pieces like the organic cotton recycled nylon poplin jumpsuit (€ 145 ) and the Nepali hand knit cardigan (€ 100 ). As a bonus, buyers get a Nepali tailor bag with their handknitted sweater or cardigan for free!
Studio Lux is governed by trade unions, business associations and NGOs to check that they make sufficient progress in their fairtrade goals; consumers can wear the company’s stylish apparel and know that their purchace made a difference.