The 365 Challenge – ‘Redress it, don’t bin it’

By Melissa | News
Posted Feb 9, 2013

HONG KONGThe 365 Challenge is a campaign by Redress, a Hong Kong based NGO with a mission to promote environmental sustainability in Asia’s fashion industry that follows their founder, Christina Dean, every day for the year as she wears nothing but used clothing.  Sourced from donation bins and styled by pros, it hopes to prove the old adage: one person’s trash is another person’s treasure.

The purpose of all this is to shed light on all the waste that takes place and the impact it has on the environment.  In 2011, each day an average of 272 tonnes of textiles were dumped in Hong Kong landfills.  With a 60% increase in fashion consumption over the last decade, it results in greater waste and environmental pollution.

This increase in consumption is closely correlated with the idea of disposable fashion.  Buy it, wear it once, maybe twice and get rid of it.  Almost all textiles are reusable and having them take up space in a landfill just does not make sense. In rummaging, the Redress team found perfectly good clothing with plenty of wear still in them, some still with tags, which furthers how necessary a campaign of this nature is.

There is still a bit of a stigma when it comes to wearing secondhand, hopefully this will prove how style cannot be bought.  You can look perfectly presentable without being responsible for the production of new clothing and spending a lot of money.  It just takes a little confidence and creativity.

The concept behind “Redress it, don’t bin it” encourages us to look for what may have initially drawn us to an item and not be so quick to give up on it.  Maybe even embrace our inner diy-er.  Rather than tossing an article of clothing- reinvent it.  Wear it differently, cut, tailor, mend, embellish, do what you need to make it yours.

To help you re-examine your relationship with clothing, each month a stylist will cover a different topic under the sustainable fashion umbrella.  For January a guide on “Finding your Wardrobe Essentials”, items you love and won’t get rid of.  It is all about making thoughtful, informed purchases. Read more on our Magnifeco tips on creating a conscious wardrobe.

About Redress (
Redress is a charity with a mission to promote environmental sustainability in Asia’s fashion industry by reducing textile waste, pollution, water and energy consumption. They achieve this via educational sustainable fashion shows, exhibitions, competitions, seminars, research and media outreach.

Instagram users can follow Christina’s sartorial journey at

Ads By Google