The American Politician’s Daughter with Fashion Actually Made in the USA
While much of the news this week focused on Nordstrom dropping President Trump’s daughter Ivanka’s (not made in the US) eponymous line, not enough news was made about former VP Joe Biden’s daughter’s fashion launch. This week Ashley Biden, daughter of former VP Joe Biden and Dr. Jill Biden, launched an ethically-produced, socially-minded collection of hooded sweatshirts called Livelihood. The line is entirely manufactured in the U.S.A. and produced exclusively for the e-commerce site Gilt.
In addition to its ethical foundations, Biden takes her brand a step further by donating proceeds to underserved American communities. Teen Vogue reports, “With her day job as the executive director of the Delaware Center for Justice, Ashley was able to see firsthand how communities suffered from a lack of resources. In fact, the two ZIP codes that will benefit from the first round of funding are Anacostia, D.C., where Ashley was first posted, and Wilmington, Delaware, where she was born.”
With the proceeds, Ashley says, community boards will be created to decide what initiatives need the funding the most.
I want a janitor, a school teacher, the local pastor, whomever is involved in the community to sit at the table and to pick the projects for economic development, she tells Teen Vogue. Economic development could mean anything from “education, community centers, literacy programs, tutoring, or workforce development”.
At the NYC launch Monday night, which also marked Joe Biden’s first public appearance as a former VP, Obama’s BFF praised his daughter’s initiative and vision: “My daughter Ashley’s commitment to public service, her commitment to trying to change the world for the better, is more intense than even mine has been,” he said.
Another aspect of Livelihood, aside from the apparel, will be an interactive website, where visitors can learn about models of change that work to reduce poverty in all areas of the country.
We’re going to be talking about policy reforms needed, such as campaign finance reform, tax revisions, [and] minimum wage,” says Ashley. “We’re going to be talking about the importance of civic engagement participation. Because many people don’t believe understand governance, and how it’s set up. [Livelihood] is encouraging people to get involved on a local level.
The Get Involved in Your Hood website links to Gilt, where you can buy made in the U.S.A. men’s, women’s and kid’s hoodies for $79 to $99.