The dubious health claims celebrities made in 2012

A voice of reason: Actress Jennifer Aniston said she had stopped dieting and just ate regularly and moderately because 'fads are too much'
AP

By Staff | News
Posted Jan 2, 2013

An excerpt from ‘eating placenta to rubbing coffee on your skin: how celebrities went to war against science’ – Science – News – The Independent

They feed us a constant diet of fads and fancies, from detoxifying drinks to colon cleansers. But there were signs in 2012 that some celebrities at least are beginning to realise that many of the more bizarre health crazes of the rich and famous are nothing more than junk science.

A review of the scientific evidence behind the celebrity fads of the past 12 months has revealed that this could be the year when some famous names have turned their backs on the unsubstantiated claims of the alternative treatments industry, according to the campaign group Sense About Science.

It was the year when Jennifer Aniston, who played the wholesome Rachel in Friends, announced that “fads are too much” and that fasting and cleansing may actually be bad for your health.

Gary Kemp, former singer with Spandau Ballet, came to the aid of medical science by declaring that acupuncture as performed by his chiropractor didn’t do much for him and that “hardcore science” should be everyone’s first port of call when dealing with a serious illness.

Despite signs of intelligent life in celebrity cuckoo land, there were still many examples of the sublimely ridiculous, from rubbing coffee granules into your skin to believing that homeopathy is more than just the placebo effect.

“We seem to be seeing a celebrity divide on science. The implausible and frankly dangerous claims about how to avoid cancer, improve skin or lose weight are becoming ever more ridiculous,” said Tracey Brown, managing director of Sense About Science.

Read the rest here:  From eating placenta to rubbing coffee on your skin: how celebrities went to war against science – Science – News – The Independent.

Read the full Celebrities and Science report for a checklist of “misleading science claims” it suggests celebrity pseudo-scientists should adhere to:

* Immune boosting – you can’t and you don’t need to

* Detox – your liver does this

* Superfood – there is no such thing, just foods that are high in some nutrients

* Oxygenating – your lungs do this

* Cleansing – you shouldn’t be trying to cleanse anything other than your skin or hair

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