Yoox and ECO-AGE team up – curated by Livia Firth
This year, yoox.com (disclosure: a Magnifeco.com sponsor) celebrated International Earth Day (April 22nd) with a series of new projects underlining the importance of ecological responsibility in every facet of everyday life. At the center of this year’s celebrations, YOOXYGEN – yoox.com’s eco-friendly initiative, is delighted to announce the launch of Livia Firth’s ECO-AGE shop-inshop.
An online shopping destination for socially responsible, fashion-savvy shoppers – each season ECO-AGE’s shop-inshop will play host to the latest and best creations from the world of eco-fashion and lifestyle, chosen by Livia Firth especially for YOOXYGEN.
‘I have always believed that smart sustainable design with a lighter, cleaner impact should be both beautiful and accessible,’ says Livia Firth who has recently wowed fashion critics by bringing her style to the international awards season, ‘I want to make the very best available to buy easily. The opportunity to team up with pioneers of eco commerce and design, Yooxygen was just too good to resist.’
For ECO-AGE (shop-in-shop) spring-summer 2012 selection, Livia Firth brings together leading names in eco-fashion with niche brands to create the essential wardrobe that just happens to be sustainable. Brands include après-plage looks by Beach Candy; cutting edge eco shoe design from Beyond Skin; unique African-made bags by Carmina Campus; classically refined dresses by Eloise Grey; clutches and sunglasses in bamboo and vine by Kayu; eye-catching ethical heels by Mink, elegant eco sandals by Olsenhaus and casual separates in organic cotton by Stewart and Brown.